Built to Help Choice Schools Grow and Thrive
Since 2017, we’ve helped choice schools attract more families, increase enrollment, and build systems that support long-term growth.
How We Help
We give choice schools the systems, strategies, and support needed to attract new applicants and grow enrollment year after year.
System
Strategic Systems That Drive Predictable Growth
We implement a proven enrollment system that centralizes communication, structures your follow-up, and gives your team a clear path to convert more inquiries into applicants — consistently and predictably.
Expertise
Student Recruitment Is All We Do
With hundreds of school partnerships across charter, private, and microschool environments, our team understands the real enrollment challenges school leaders face. Our mission is simple: helping choice schools grow.
ROI
Your Budget Goes Further
Budgets matter, and every dollar counts. We design campaigns, tools, and systems that help you generate more applicants at a lower cost — without wasted spend or unnecessary complexity.
Waitlist
From Empty Seats to Overflowing Demand
Our goal isn’t just to help you meet your enrollment targets. We help you build healthy waitlists that create long-term stability, financial confidence, and consistent demand for your school.
Our Mission
Choice School Systems is a national enrollment growth firm helping charter, private, and choice-based schools attract more families, strengthen their enrollment processes, and build long-term stability through predictable applicant pipelines.
Our mission is to help choice schools attract more families, hit their enrollment goals, and build systems that support predictable growth year after year.
Our Values
Honesty
We communicate clearly, set real expectations, and stand by our word. Schools trust us because we’re honest about what it takes to grow enrollment sustainably.
Respect
We treat every school with the same care and commitment we’d want for our own families — because the work you do for students and communities deserves nothing less.
Collaboration
We work side-by-side with your team, making the enrollment process simpler, smoother, and more effective for everyone involved.
Results
Every strategy, system, and campaign we deliver is designed to increase new applicants and help your school reach — and exceed — its target enrollment goals.
From One Street
to Schools Nationwide
What began in 2017 as a one-person community outreach project grew into Lincoln Barretta Consulting — the foundation for Choice School Systems. The name “Lincoln” reflects our commitment to honesty. “Barretta” honors the small street where our first office stood.
After helping several charter and private schools surpass their enrollment targets, the work naturally expanded. By 2019, we transitioned into a full-service enrollment growth firm under the Choice School Systems brand. Today, we partner with schools nationwide while staying true to the mission that started everything: helping choice schools achieve and exceed their target enrollment goals.
Meet the Team
Lou Jimenez
Founder & President
With over 20 years of leadership experience in business development, marketing, and operations, Lou founded Choice School Systems to bring clarity, structure, and predictable enrollment growth to choice schools nationwide. He combines strategic expertise with a deep belief in school choice — helping school leaders stop guessing and start growing through proven, system-driven enrollment strategies.
Alyssa Pope
Vice President, Chief of Staff
Alyssa brings more than a decade of experience in school operations, compliance, and organizational leadership. Since joining in 2020, she has become a trusted partner to school leaders — streamlining processes, improving follow-up systems, and driving operational excellence across all student recruitment and professional development initiatives. Alyssa leads the internal operations that ensure every school receives a seamless, high-quality experience.
Building Systems That Fill Classrooms
Every system, strategy, and training we offer is built around one goal: helping choice schools reach full enrollment and establish predictable growth year after year.
Let’s Help More Families
Choose Your School
We’re more than a vendor — we’re your enrollment partner.
Together, we’ll build a system that drives steady applicants and predictable growth for your school.